Published by FT Live in April 2026, this report examines the rise of agentic commerce, where AI agents research and recommend products to consumers. As retail moves beyond traditional search, the analysis explores the shift toward algorithmic discoverability and the necessity for brands to optimise for AI-driven interfaces. By evaluating the operational challenges and a global revenue opportunity estimated at up to $5 trillion by 2030, this report provides a strategic roadmap for navigating structural disruption in the new era of automated shopping.